Helping businesses stay ahead with smart digital marketing, AI tools, automation workflows, and strategies that actually drive growth.
I combine data-driven strategy with compelling creative to attract the right audience, nurture leads, and turn clicks into customers.
Ideas → Systems → Results
A Digital Marketing Specialist with experience across email marketing, paid social, creative strategy, funnels and marketing automation.
My approach combines the creative side of marketing with the systems and data behind it. I enjoy understanding what motivates an audience, turning that insight into clear messaging and building the campaigns and workflows that support the wider customer journey.
I believe the strongest marketing happens when creativity, technology and performance work together – and when every campaign creates an opportunity to learn and improve.
Building accessible, revenue-driven marketing infrastructure through smart automation, ads, and email.
Create engaging email campaigns and automated journeys that nurture subscribers, increase conversions, and drive repeat revenue through smarter segmentation and optimisation.
Connect CRM workflows, lead pipelines, and AI-powered tools to streamline processes, automate follow-ups, and turn more opportunities into meaningful customer relationships.
Build conversion-focused funnels and landing pages with clear messaging, compelling CTAs, and seamless customer journeys that turn interest into action.
Develop strategic paid social campaigns and high-impact ad creatives that reach the right audiences, generate qualified leads, and support measurable business growth.
Showcasing creative projects blending design, strategy, and innovation for meaningful digital experiences.
Showcasing creative projects blending design, strategy, and innovation for meaningful digital experiences.
Developed and optimised email campaigns and automated customer journeys, using performance reporting to assess email-attributed revenue and growth across three brands.
Email marketing can be a measurable revenue channel when campaigns, automation, and customer journeys work together.
A clear offer and streamlined entry journey supported a high reported completion rate. The metrics provide a starting point for evaluating the funnel and identifying opportunities for further optimisation.
It’s about understanding the problem, building the right solution, and learning from the results.
It’s about understanding the problem, building the right solution, and learning from the results.
Understand the audience, offer, competition, and existing performance to identify opportunities.
Set clear objectives, select the right channels, and map the customer journey, messaging, and measurement plan.
Create the campaign assets, landing pages, emails, and automations needed to bring the strategy to life.
Review performance, identify opportunities, and use the data to guide the next round of improvements.
Klaviyo, 2023
HubSpot Academy, 2024
AI For All, 2025
Zawar Ahmad
NS Training Institute
Domestica
From creative leadership to performance-driven digital marketing, building campaigns and customer journeys for international brands.
Lead digital marketing execution across email campaigns, paid social, conversion-focused funnels, creative strategy, and marketing automation.
Developed creative strategies, ad campaigns, email marketing assets, and conversion-focused customer journeys for international clients.
Managed social media content and campaigns, creating digital assets to support brand awareness and audience engagement.
I specialise in email marketing, paid social creative, funnel strategy, landing pages and marketing automation. My work connects these areas to support customer acquisition, engagement and retention.
I work with platforms including Klaviyo, Mailchimp, HubSpot, Salesforce, Force24, Instiller and GoHighLevel, alongside creative tools such as Canva, Adobe Creative Suite and Figma.
Yes. I can support the process from initial research and campaign planning through creative development, implementation, optimisation and performance reporting.
I measure performance against the objective of each project. Depending on the campaign, this can include attributed revenue, lead volume, conversion rate, cost per opportunity, engagement and customer journey performance.
Whether you need stronger campaigns, better-connected customer journeys or more effective marketing systems, let’s talk about the results you’re working towards.
